Driving students to invest in their future.

The top half of three blue lockers with pendants and stickers decorating them.

The challenge

Project Iowa was working to promote its Youthworks program among high school students. They needed to reach students in a way that resonated — and that’s when the video idea came into play. Project Iowa needed help scripting, storyboarding, illustrating and animating. The end product needed to be smart, entertaining and informative, meeting their goal of increasing enrollment in the Youthworks 9-month internship training program.

Our approach

To reach high school juniors and move them to enroll in the Youthworks program, Project Iowa partnered with Anthologic to create a captivating, strategic video.

The solution

Anthologic incorporated fun and unique elements into the video to drive students to learn about the life-changing program and eventually, enroll. There’s a bright color palette, a carefully chosen, whimsical music track, relatable visuals, custom sound effects that accent key moments and a consistent animated character who represents a Youthworks student. To top it off, the video creatively delivers Youthworks’ core information through both voiceover and on-screen text.

The outcome

The Project Iowa team was abuzz about the final product, thrilled to use it on their social media platforms and in their email marketing efforts. The video garnered high engagement and serves as a tool that Project Iowa can use throughout the academic year to recruit students into the Youthworks program.

A student grabbing a piece of paper off a bulletin board, underneath a poster that says YouthWorks.
Student sitting at a computer with a teacher standing behind them. Purple graduation cap flying through the air alongside multi-colored confetti. Various colorful shapes with possible career paths written within each, such as Local Government, Real Estate and Robotics. Student sitting cross-legged surrounded by floating learning tools including a laptop, microscope and drill. A roadmap graphic with purple roads and orange bubbles pinpointing specific locations. Miniature student riding on a flying pencil in front of a poster that reads “Are you one of them?”
The YouthWorks logo on a white background along with the text “a Project IOWA program, www.projectiowa.org/youthworks.”

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