How animation simplified a complicated recycling process.

The challenge

Denali wanted a video to help customers understand their cooking oil recycling process — and its significance — in less than 60 seconds. Though it’s not a glamorous topic, it is an important one that helps build a greener tomorrow. Recycling used cooking oil is easy for customers when they work with Denali, but the process doesn’t stop at collection. Denali wanted customers to see how their choice to recycle makes a positive impact. The Anthologic team took on the challenge of beautifying and explaining the entire process, from beginning to end, through video.

Our approach

Denali partnered with Anthologic to craft an easily digestible video to show how the company recycles cooking oil.

The solution

Anthologic used animation to explain the recycling process, from cooking to collection to biodiesel creation. The video’s fun, animated graphics morphed into one another as the video progressed, creating movement and seamlessly connecting one step of the process with the next. The upbeat and inviting voice-over, uplifting music track and sound effects were the cherries on top — the finishing touches that brought the story to life.

The outcome

Anthologic delivered a concise, entertaining animated video that portrays the cooking oil recycling process. Denali used it across social media channels, on their website and within their email marketing campaigns.