Marketing Automation 2.0: Features that drive results

Don’t sleep on these gamechanging tools.

Marketing automation tools are filled with profitable surprises. If you’ve chosen the right tool and optimized it with the help of a trusted partner, you may already be seeing some of the many proven benefits. But what if we told you there are more ways to find audiences, get the results you need and make your job a heck of a lot easier?

Platforms like HubSpot offer cutting-edge, integrated capabilities to help you save even more time, generate even more leads and help your sales continue their steady climb. 

Here are just a few ways to upgrade your marketing automation results.

Easily identify top prospects

Time is money. Cliché? Yes. True? Absolutely. Lead scoring helps you spend more time on the most promising potential customers. It’s like a detailed ranking of high-intent prospects that gives you a clear understanding of who’s ready to convert and who needs nurturing.

Several models can hone in on specific attributes to help you score leads. Once you’ve zeroed in on a prospect, you can serve up nurture content to reel in more information or increase revenue opportunities from those ready to convert. 

Make every visitor feel at home

If your website gives visitors something they won’t find anywhere else, there’s a good chance they’ll make a purchase. That’s where personalized experiences on your landing page or website can make a huge difference. According to research from Deloitte Digital, 75 percent of consumers are more likely to purchase from brands that deliver personalized content.

Many platforms let you create these experiences in real-time as visitors navigate your site. Something as simple as a personalized headline, photos segmented to their industry or reordering products to match their interests helps people feel a little closer to your brand, and it only takes a few seconds to make it possible.

Use AI to your advantage

AI is an extra hand (or 50) that can help you streamline just about any process. Breeze is HubSpot’s collection of integrated AI tools that can generate content, communicate with customers and analyze data. The best part? It does it all in less time than it took you to read this article. It’s all built around your HubSpot data, ensuring all the outputs are specific to you and your brand.

(As stewards of responsible AI use, we’d be remiss if we didn’t suggest you always double-check the outputs.)

If you haven’t adopted any AI practices, we’re here to help! It has the power to help marketers and business owners do more in less time. We’ve learned a lot about AI since its debut, but there’s still more to learn, which is why we created Antho Labs. We like to think of it as a digital playground where our marketing and technology experts can investigate, experiment and test drive the latest tools and technologies.

If you’re wondering how AI or other technologies can make running your business easier, let’s talk.

The bottom line

Marketing automation platforms offer far more than basic email sequences. Whether you’re implementing lead scoring to focus on the most promising prospects, creating personalized experiences that make visitors feel valued or leveraging AI to streamline your workflow, these features can transform your marketing results.

When it comes to new tools or features, there’s always a learning curve. Our experts are, well, experts when it comes to marketing automation, platforms and best uses. Let’s unlock the features that turn your platform into a performance engine.