Antho brought home some new hardware.

May 15, 2024 // Agency News

We measure success by the impact we create, not by the accolades we receive. But when our peers recognize our work, it feels pretty good. We’re thrilled to share that we recently earned awards from several highly respected industry organizations. Here’s a look at the projects that were honored.

 

2024 American Advertising Awards (AAF)
Des Moines

Toro 3D Sprinkler Animation
Gold — Animation, Special Effects or Motion Graphics
This project began with a simple goal: Showcase the sprinkler’s built-in innovations while positioning Toro as a technology leader. The catch? No CAD files were available, so our team took apart the sprinkler head and created an accurate exploded view from scratch.

Denali Used Cooking Oil Recycling Video
Silver — Internet Commercial
Diverting organic waste from the landfill and turning it into usable products can be a complex process that’s difficult to visualize, so we created the illustrated video below to explain the used cooking oil recycling process in a simple and visually appealing way. See full case study here.

 

66th Art Directors Association of Iowa (ADAI) Exhibition

Toro Control With Confidence Video
Best of Category & Award of Excellence — Video Spot
Toro’s Irrigation division asked for a short trade show video with this direction: “Just make it awesome.” We delivered, with a sizzle reel featuring dramatic photography and a high-energy music track — all aligning with the new look and theme we created for Toro’s Golf division.

Toro Golf Catalog
Award of Excellence — Collateral
This piece reflects Toro’s golf industry leadership with forward-thinking technology and the look and feel of a luxury brand. The 88-page book debuted at the 2024 GCSAA Conference and Trade Show and it was so popular, Toro ordered a second printing within weeks of the showCover and spreads of Toro Golf catalog

Epiroc Pit Viper 3D Video
Award of Excellence — Animation
Separately, Epiroc has led the way for years in three key areas — drilling productivity, automation and alternative power — but for the first time, Epiroc was bringing them together in its flagship surface mining rig. To get the word out, we created a series of electrifying videos showcasing the powerful new marriage of legendary mining innovations.

Denali Used Cooking Oil Recycling Video
Award of Excellence — Animation
(shown above)

Toro 3D Sprinkler Animation
Award of Excellence — Unpublished
(shown above)

 

2024 Turf and Ornamental Communicators (TOCA) Awards

Toro Irrigation Lynx Drive Website
First Place — Website Design, Digital Design
Toro is constantly evolving its groundbreaking Lynx Central Control System to ensure that it’s not only setting a high standard for irrigation control, but that it’s also easy to use. To drive that home, they asked us to create a website with a high-tech feel.

Lynx Drive website examples shown on a computer screen and four phone screens.

Toro Golf Brand Refresh Playbook and Toro Golf Show Booth
Merit — Digital Media (Non-Website) Design • Merit — Special Event
Toro leads the golf course maintenance industry in market share. They’re also the only brand to offer both equipment and irrigation systems for golf. We created a theme, trade show booth design and campaign playbook to help them promote this key point of difference.

Toro Golf Playbook designs.

Toro Grounds for Success Drew Miller Article
First Place — Writing for Electronic Newsletter, Original Content
This article highlighted Toro’s commitment to the future of the sports field and grounds maintenance industry with a focus on Drew Miller, a sports grounds crew veteran who heads up the unique Turfgrass Management Program at Brentsville High School in Virginia.

Toro Ryder Cup Article
Merit — Writing for Electronic Newsletter, Original Content
The Ryder Cup provides a world stage for golf’s top players, which means the course itself is on display worldwide. This article humanized course preparation by focusing on Lara Arias, the leader of the groundskeeping crew at Marco Simone Golf and Country Club.

Toro Irrigation 3D Video
Merit — Best Short Video/DVD
(shown above)

For more examples of our work, check out our portfolio and follow us on LinkedIn.